New Maternity & Breastfeeding Clothing Line Born in Indy to Help Mothers Feel “Effortlessly Confident”
INDIANAPOLIS, March 7, 2020 -- Becoming Mama, a new Indy-based maternity and breastfeeding-friendly clothing line, is “reminding women of their strength and beauty in motherhood — helping them to feel effortlessly confident in their new bodies,” says founder Valerie Nadi.
The collection can be found at becomingmama.com.
Above: Local moms model Becoming Mama's top
Nadi’s idea for the brand developed after having her first child. She noticed there were limited options for stylish maternity workwear. After her maternity leave ended, she discovered additional pains of finding breastfeeding and pumping-friendly attire for work.
“I felt uncomfortable in my own skin — returning to work has enough obstacles without worrying about attire that looks professional and accommodates pumping,” notes Nadi.
So she started to make a list of essential features for her ideal clothing. Nadi reflects, “I wanted something that could accommodate a bump without looking frumpy postpartum. It had to be water-repellant for those very embarrassing leaks and spills. Size inclusive. And most importantly — allow convenient nursing and pumping access.”
Above: Ebony demonstrates Becoming Mama's pumping access
After two years of researching, designing, and perfecting their solution, Becoming Mama‘s signature top is now available.
This top, named the “Lorraine” after Nadi’s grandmother, has many benefits and features:
- Made of water-repellent, wrinkle-resistant, stain-resistant and machine washable fabrics
- Luxe metallic zippers for decorative nursing access
- Transitional fit for pregnancy and post-partum
- Available in sizes XS to 3XL
- Made in the USA
“Supporting women is integral to our brand, so our tops are made in the US by a woman- and minority-owned manufacturer. So in addition to getting a great product they love, our clients are also supporting other women and mothers with fair wages.”
Becoming Mama’s Lorraine top is available in four colors at becomingmama.com, where you can see it modeled by real Indianapolis moms.
Above: Stylist, Brooke Foyer, and Founder, Valerie Nadi
Contact
Becoming Mama
8401 Moller Road #681378
Indianapolis, IN 46268
About Becoming Mama
Becoming Mama designs nursing-friendly fashions for expecting and nursing mothers. Every element of our apparel is thoughtfully chosen to make mamahood, pumping, and breastfeeding simpler.